Our Mission

MAKING VISIBLE THE INVISIBLE

Our mission is to sensitize, providing information, to a large audience of citizens, academics, NGOs, civil society movements, institutions about the impact of virtual water trade in our day-to-day life. Water embedded in food is not evident to world consumers: it is invisible.

Making visible the invisible: that’s our mission.

We use our research work with professor Tony Allan to create ways for  spreading his concept of virtual water, and we  found out that information design is a powerful tool for delivering science .

Numbers are not always digested, but pictures are.

Making visible the invisible, then, becomes easier if you have an information designer on your side: and we do have one !

Angela Morelli  started her journey in the water world and she won the title of Young Global Leader exactly because she is capable of telling the story of what people cannot see: water in food.

BECOMING AWARE THAT WE ALL ARE WATER-EATERS

Marta Antonelli and Francesca Greco have  added to Angela’s mission of visualizing , making visible the invisible, yet other concepts linked to virtual water.

They want people to become aware of their real water consumption.

They want people to become aware of the fact  that not all drops of water are the same and not all tomatoes are the same.

They looked for Angela to see if she was interested in this, and she was.

So here we go.

NOT ALL TOMATOES ARE THE SAME

There are ways to categorize , to classify, to differenciate  the different types of virtual water embedded in food, and to give a value to food products on the basis of these typologies.

A tomato that has been irrigated by  a non-renewable water source is different from a tomato irrigated with renewable water, and so on.

Virtual water can be different, in different contexts, and we must be aware of that.

NOT ALL  WATERDROPS ARE THE SAME

Water is a resource that acquires value in the contexts of where it is found. A water rich country can easily export its food products without compromising the local environment and the future of its generations to come.

A water scarce country has got another story to tell us.

The story here is that water is more precious and it bears different comparative values if employed for irrigation, domestic consumption or  industrial use.

So , the same amount of water in two different contexts can have a different value.

For this reason we say that , simply, not all water drops are the same.

Water used for irrigation has a different value according to its context, and therefore food produced out of irrigated  water cannot be considered all the same.

IN BRIEF, THIS IS OUR MISSION :

Making visible the invisible

Making people aware that we are all water eaters.

Sharing the concepts that not all tomatoes are the same and not all waterdrops are the same.

Changing  food consumption

patterns for a more water-aware lifestyle.

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